Privacy Policy

Midway Ford is committed to safeguarding the privacy of individuals. This Privacy Policy sets out how Midway Ford manages personal information. It is structured as follows:

1. Personal information Midway Ford collects
2. Use and disclosure of personal information
3. Automated decision making
4. Cookies
5. Links to other websites
6. Marketing
7. Overseas transfers
8. Access and correction
9. Contacting Midway Ford and complaints
10. Changes to Privacy Policy

1. Personal information Midway Ford collects

The main types of personal information Midway Ford collects and holds are:

• contact and identification information for individuals seeking to buy or sell vehicles with Midway Ford such as name, date of birth, contact number(s), email address(es), residential and/or business address(es), demographic information (such as postcode, age, gender) and driver's licence details;
• vehicle and servicing details for Midway Ford's customers including vehicle registration, vehicle purchase details, service appointment bookings;
• finance details for Midway Ford's customers seeking finance such as financial, insurance or credit information, marital status, employment details and history;
• contact details for individuals working for Midway Ford's business partners and suppliers;
• information provided by an individual as part of a recruitment process such as name, contact details, prior employment history, qualifications, referee details and, if applicable, details for background checks; and
• other information provided by individuals while interacting with Midway Ford.

Midway Ford collects personal information in the course of running its business in a range of different ways, typically through:

• interactions with individuals (e.g. through any records Midway Ford keeps of telephone calls, or emails received, or messages sent to Midway Ford or posted on Midway Ford's pages on social media);
• Midway Ford's website;
• use of social media;
• employment applications;
• third party service providers; and
• provision of customer service and support.

Where practicable, Midway Ford collects personal information in connection with running its business directly from the individual concerned. On occasion Midway Ford may collect personal information from someone else such as when speaking to a referee for a job applicant or doing screening for onboarding a new supplier or customer.

2. Use and disclosure of personal information

Midway Ford stores personal information in electronic and paper form.

Midway Ford uses and discloses personal information as follows:

• to source vehicles and sell them to Midway Ford's customers and to provide other related services to customers such as vehicle servicing and assist with arranging financing to purchase a vehicle;
• to manage arrangements with Midway Ford's customers and prospective customers;
• to obtain products, services or information from Midway Ford's suppliers;
• to assess what vehicles a person may be interested in purchasing (e.g., based on the person's interests and other information Midway Ford knows about them);
• to operate and manage Midway Ford's website, social media and other communications and media channels;
• subject to applicable laws, to conduct marketing;
• for processing and assessing employment applications; and
• for such other purposes authorised or required by law.

It may be necessary to share personal information with organisations that provide products or services to Midway Ford. For example, Midway Ford may use third party service providers for the organisation of customer care, implementation of promotions, development of offers, communication and contact with customers, organization of events and for the purpose of obtaining advice and managing its affairs. Midway Ford also uses third party service providers for credit card processing/payment and for IT services (hosting services, database maintenance, etc.).

3. Automated decision making

Midway Ford uses computer programs to make decisions affecting a person's interests to offer products or services that could be of interest. This is typically done via AI Agents within website chat or SMS. The sorts of personal information Midway Ford uses in the operation of the computer program is browsing history on Midway Ford's websites, name, contact information, and other information you may input into Midway Ford's websites. The level of human oversight Midway Ford provides over these decisions is limited — responses and recommendations may be generated automatically, with human review available where a person requests it or where required for follow-up by Midway Ford's staff.

4. Cookies

Midway Ford uses cookies on its website. Cookies are small text files that are stored by the website user's browser when they visit a website. This identifies the browser used and can be recognised by Midway Ford's web server. Midway Ford may use cookies to associate a user with social media platforms and, if the user so chooses, enable interaction between the user's activities on Midway Ford's platforms and those social media platforms. Midway Ford's website also uses cookies to analyse website traffic and help provide a better website visitor experience. Website users can make certain choices about the use of cookies through their browser settings. However, if the user disables certain cookies, this may prevent the user from taking full advantage of Midway Ford's website.

5. Links to other websites

Midway Ford's website may contain links to third party websites. Midway Ford does not control or otherwise determine the privacy practices of these third party sites. To find out about their privacy practices, you should check their websites for their privacy policy, or otherwise ask them about their privacy practices.

6. Marketing

If you have received a direct marketing communication from Midway Ford and do not wish to receive these communications from Midway Ford in the future, just use the “unsubscribe” function in the email or SMS, or tick the opt out box on postal communications and return the mailed item to Midway Ford.

7. Overseas transfers

Midway Ford's website/s are hosted in Australia. On occasion, a third party service provider Midway Ford engages or that Midway Ford is instructed to provide information to may be outside of Australia however, the location of the third party would depend on the specific situation.

8. Access and correction

An individual may request access to or correction of any of the personal information Midway Ford holds about them by contacting Midway Ford during business hours on (08) 9274 4444 or via the contact page.

Midway Ford may require an individual making a request to verify their identity before processing their request.

Midway Ford will aim to respond to all requests promptly and within 30 days.

Midway Ford may refuse a request where permitted or required by law. Midway Ford will comply with any regulatory requirement to give reasons for its decision.

9. Contacting Midway Ford and complaints

If you have any queries, concerns or complaints about how Midway Ford handles your personal information please contact Midway Ford during business hours on (08) 9274 4444 or via the contact page. Midway Ford may require an individual making a request to verify their identity before processing their request.

Please provide sufficient details so that Midway Ford can understand the nature of your concern. In most cases, Midway Ford will ask that you put your request in writing.

Midway Ford takes all complaints seriously and will use reasonable endeavours to investigate and respond to a complaint in writing within 30 days of receiving the written complaint. If you remain unsatisfied by Midway Ford's response to your complaint, you may be entitled to refer your complaint to the Office of the Australian Information Commissioner.

• Phone: (08) 9274 4444
• Mailing Address: 326 Great Eastern Hwy, Midland, WA, 6056

10. Changes to Privacy Policy

Midway Ford may make changes to this Privacy Policy by posting the revised policy on its website. Please check back from time to time to review this Privacy Policy.